Win More By Losing Less

Why Losing Less Matters

Most investors—and many advisors—focus on returns.

But once you understand how losses impact compounding, their importance becomes clear:

A 10% loss requires an 11% gain to recover
A 30% loss requires a 43% gain to recover
A 50% loss requires a 100% gain to recover

That’s the math that makes managing risk impossible to ignore—and costly to underestimate.

Download BlackRock’s “Win More by Losing Less” (PDF)

My Philosopy

Successful investing isn't about winning every market. It's about avoiding the kind of losses that can make long-term goals harder to achieve.

Markets are uncertain. There will be periods when taking risk is rewarded and periods when it isn't.

That's why I believe in building portfolios that don't depend on any one market outcome. It's how you preserve, progress, and pursue.

My Approach

I build portfolios designed to participate in rising markets while cushioning the blow when markets decline.

Stocks and bonds are the building blocks. But I also incorporate a buffer between them, designed to provide an additional layer of diversification when traditional assets don't behave as investors expect.

The objective isn't simply to own more investments.

It's to build portfolios that participate in the upside, cushion the downside, and compound more effectively.

Is This a Fit for You?

This approach tends to resonate with investors who:

Are willing to trade some upside in strong markets for reduced losses in more difficult ones
Want a disciplined approach focused on preserving, progressing, and pursuing across different market environments
Prioritize transparent, exchange-traded investments over insurance products, illiquid alternatives, or capital-constrained private vehicles

A 15‑minute conversation can help clarify how your portfolio is structured—and whether it’s positioned to cushion the impact of market downturns while preserving long-term growth.

No obligation, no pitch. Video or phone—your choice.

Schedule a conversation

About Jeff Kuest, CFA, CFP®

I’m a CFA® charterholder and CFP® professional with 30 years of experience in the investment industry, and a portfolio manager and advisor at Range Financial Group.

My approach is grounded in analytical thinking and a deep respect for risk.

I believe successful investing isn't about predicting the future. It's about building a disciplined process that can adapt to changing market conditions while keeping clients focused on their long-term goals.

Disclosures

Jeff Kuest is an investment adviser representative of Range Financial Group, an SEC‑registered investment adviser. "Winmorebylosingless.com" is a marketing name for Jeff Kuest and does not carry a separate registration.

This material is provided for informational and educational purposes only and is not intended as investment advice. Nothing on this website should be construed as a recommendation to buy or sell any security, or as a solicitation to engage in any investment strategy.

Investing involves risk, including the possible loss of principal. There is no guarantee that any investment strategy will be successful. The information presented is general in nature and does not take into account the specific objectives, financial situation, or needs of any individual investor.

Certain materials referenced or linked on this website are provided by third parties for educational purposes. BlackRock is not affiliated with Jeff Kuest or Range Financial Group and does not endorse or sponsor Jeff Kuest, Range Financial Group, or any investment strategies discussed.

For additional information, please refer to the full disclosures available on the Range Financial Group website.